Convention

Writing is a form of communication. It’s just a means of social interaction. In your writing you are involved with some give-and-take with others. You are talking with some one; you just don’t happen to be there to do the talking. You are dragging them along to the store so that they will buy your product. They just don’t see the rope. You are impressing them with your mastery of Internet marketing lingo (cool words). They are dialing up your 1-800 number, demanding a translation from your overworked technical support staff, and making your numbers look lousy.

All forms of interaction rely on conventions. Matters that are jointly understood by all involved. These conventions can be thought of as the good manners, the etiquette of the meeting. People might not think about the conventions, but they are there.

Writing is one kind of interaction, one kind of meeting between parties. And so, there are also conventions to writing. Conventions that make people comfortable. Make people feel that they know what is going on when they read your writing.

And thanks to Texture Land for the sample. I just wanted to make the point. Certainly not to criticize their site!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!